Jane Iredale

Written by: E. Carls-Lansang

Jane Iredale is a popular brand of mineral-based cosmetics developed by no other than Jane Iredale herself, the founder and CEO of the company bearing the same name, whose products are marketed all over the United States and abroad.

Mineral based make-up is quickly becoming the latest trend in the cosmetic industry. Many are now shifting to these types of beauty products because it's proven safe and healthy especially for sensitive skin sufferers and those needing facial cover-up without any negative side-effects. Jane Iredale products were formally introduced in May of 1994 by the founder herself. She was, actually, the harbinger of this new line of products to the aesthetics industry evident of its many benefits.

Jane Iredale pioneered the introduction of this mineral based make-up to the Plastic Surgeons when she went through laser resurfacing. She was able to present the remarkable result of her Amazing Base concealers that effectively camouflage redness on her face without jeopardizing the sensitivity of her skin.

Ms. Iredale knows what it takes to be beautiful as she has been in the theatre, commercial, television, and film industry before starting her own company in 1994. Having to deal firsthand with numerous celebrities including herself and working directly with top make-up artists in the entertainment arena, Jane Iredale knew too well that it takes more than just an expensive foundation for an artist's natural allure to come out and look magnificent on and off screen.

Oftentimes, most facial products come with harsh ingredients that can trigger irritants to the skin causing redness, swelling, even rosacea, and a host of derma problems that can extremely ruin one's confidence. This awareness brought Jane Iredale to cultivate a collection of safer, healthier beauty products that are now widely appreciated and marketed around the world.